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For over 50 years, we’ve led the way in innovation and excellence in the insurance industry.

Today, we continue to think outside the box. LEARN MORE

A Single-Source Solution to Your Insurance Needs

We are Michigan’s largest, privately owned insurance agency. Our team of 110+ experienced insurance professionals have the expertise you need in every discipline. Not to mention, we’ve integrated each of these disciplines together to provide a more cohesive, non-bureaucratic approach than that found in other agencies.

  • We needed a new broker who could handle the demands of a larger, growing client. After an extensive search, LSG delivered exactly what we needed. They showed us best practices, enhanced our reporting capabilities and introduced new analytics to help in our decision making. I’d recommend LSG to any business considering new brokerage partners.

    Todd Gustke, Senior VP of Human Resources , USMM

  • LSG’s Client Service is #1. Their team was ready to handle anything we brought them, with a 100 percent professional attitude in finding the right solution.

    Ron Boji , President, Boji Group

  • LSG provides the elements of a true partnership that aligns with our values. From the very first meeting, the LSG team not only asked and answered the right questions, they also showed a genuine interest in our business and aspirations. The ability to debate any topic, combined with the speed at which the LSG support team works is unmatched in my 20+ years in human resources.

    Joe Walsh , Senior Vice President, Human Resources at Palace Sports & Entertainment