inside this issue:
 

Seven Self-Insurance Myths

Blue Cross Blue Shield wellness press briefing

Benefits to protect- and add- during economic downturns

Employers go back to basics; talent trumps technology

July 14, 2008

Seven Self-Insurance Myths

Fifty-five percent of the employers in the United States with more than 200 employees partially or completely self-fund their health plans. Yet despite the prevalence of self-insured plans, there is still misinformation about them.

Myth #1: Self-funding is too risky for small employers.

Self-insurance is not widespread among small employers; just 12% of those with 3 to 199 employees self-fund their health plans, according to the 2007 Kaiser Family Foundation Survey of Employer Health Plans. That's a shame, some experts say.

"The myth that small businesses should not self-insure may be the biggest one of all," says Carl Mowrey of SMART Business Advisory and Consulting LLC, a benefits and compensation firm.

"If you have 750 or more employees, self-insuring with stop-loss coverage is a slam-dunk, unless there are extenuating issues. However, I've had employers as small as 50 people self-insure. You have to look at your demographics and the health of your workers to determine the kinds of risks you'll be taking and design a plan that will protect you," he says.

"The conventional wisdom among agents and brokers is that you need at least 200 employees to self-insure," says Curtis Donley, president of Donley & Company, Inc., a third-party administrator and plan consulting firm. "I've also heard that self-insuring with fewer than 100 employees is pushing the envelope. We've found just the opposite - self-insuring is an extremely viable alternative for small groups. We routinely self-fund groups of 25 and up. Self-funding helps small employers gain the flexibility that only the larger employers get in the fully-insured market."

Of course, small employers must find a stop-loss insurer that will take on the risk they're unwilling or unable to assume. That wasn't always easy in the past.

"In recent years, however, the stop-loss market has opened up to small groups. I know of two that will go as low as 15 lives," Donley says.

Myth #2: Self-funding makes health care costs too unpredictable.

With a fully insured plan, employers know what they must pay over a specified time period. With self-insurance, claims, and costs, go up and down from year to year, which can make budgeting difficult. A self-insured employer therefore must have the financial resources, or cash flow, to meet its obligations.

"For most self-funded groups, 60% to 70% of the cost of the program is claims, and claims are extremely volatile," says Donley. "Most employers just pay claims out of their general assets. We set up VEBA trusts for smaller groups that let them hold reserves in good years so they can draw down when claims are higher. This smoothes out their experience."

"With fully funded insurance, you're paying for the carrier's marketing, their risks charge and also [a] hefty amount for profit," observes Mowrey. "I've heard self-insurance described as a not-for-profit health plan. You may often save 10% to15% off what [you] otherwise would pay."

Myth #3: If you have a fully insured plan, and it's running well, you will save money by self-funding.

Maybe not, especially if you're a small or midsize organization and you want to stay with the same carrier.

Because insurers typically make their biggest underwriting profits in the middle market, carriers usually aren't eager to switch fully-funded clients to a self-funded plan, explains Robert M. DiMase, vice president of finance and treasurer with Sentinel Financial Group, a financial services and benefits firm. "So they often will quote unattractive self-insurance rates to those with 50 to 500 lives," he says.

DiMase advises shopping around; competing carriers may offer a better price. But if you want to stay with the same provider network, it might be smartest to stay with your fully funded plan.

Myth #4: Self-funded plans are more restrictive than fully insured plans.

In fact, the Employee Retirement Income Security Act of 1974 exempts self-funded plans from state insurance laws, including reserve requirements, mandated benefits, premium taxes, and consumer protection regulations. Employers that self insure do have to comply with federal laws, including ERISA, the Health Insurance Portability and Accountability Act, Consolidated Omnibus Budget Reconciliation Act, the Americans with Disabilities Act, the Pregnancy Discrimination Act, the Age Discrimination in Employment Act, the Civil Rights Act and various budget reconciliation acts, such as the Tax Equity and Fiscal Responsibility Act, Deficit Reduction Act and Economic Recovery Tax Act.

"With self-insurance, you have a lot more freedom to design a plan that is not subject to state mandates [requiring certain benefits]," says Mowrey. "I did a study for one employer that showed state mandates added about 10% to the cost of a fully funded versus a self-insured plan. While you may want to have some mandated benefits, you don't necessarily need them all. When you're self-insured, you can pick and choose."

DiMase estimates that state mandates add 5% to 7% to a carrier's premium.

"You have to understand what benefits you are cutting out to save that premium, though," he cautions. "It may be that you still want to offer mandated benefits to be a competitive employer."

Because an employer makes its own decisions on what benefits to include, it can move more quickly to take advantage of new, cost-saving opportunities, such as medical tourism, suggests Rudy Rupak, president and founder of Planet Hospital, an international PPO network with providers in 13 countries.

"It's a myth that medical tourism isn't for self-insured employers," he says, adding that non-U.S. doctors offer high-quality, lower-priced services, are often trained in this country and carry malpractice insurance.

Myth #5: Health benefits available in self-funded plans are not as good as those in fully insured plans.

The quality of benefits in self-funded plans is not inferior and may even be better, self-insurance advocates maintain. Major insurers provide the same network to self-insured clients as to insured.

"We put in a lot of self-insured plans where benefits are much richer than typical insurance plans," says Mowrey.

"We combine these benefits with more aggressive features to keep the cost down, such as strong disease management and wellness programs that you may not see in the fully insured environment."

"When we set up a self-funded program," says Donley, "we typically see a dramatic increase in employee satisfaction. There are fewer complaints and issues. Most employers would pay a little more to improve employee satisfaction with their plan."

Myth #6: When you are self-insured, your insurance carrier has to guarantee your renewal.

If you believe this, you may be in for a rude - and expensive - awakening.

"We've seen where a self-insured company's claims experience was so poor that they weren't offered a renewal," says DiMase. "Needless to say, when you're in that position, the alternatives aren't very attractive."

"You need to know that this is a risk going in and ask your carrier if there is a guaranteed renewability feature in the self-insurance contract," he adds.

Myth #7: Self-insurance puts the burden on the employer.

There is a perception that when an organization self-insures, it in essence becomes the insurance carrier, explains Donley.

"The fear is that self-insuring will take up a lot of HR's time and will shift liability for things like COBRA and HIPAA to the employer. We haven't found this to be the case at all. The TPA administering the plan knows that if he doesn't do a good job, he can be replaced without disturbing the plan at all. So there's an incentive to provide good service every day."

What self-insurance does is give employers control over an expense that they want to oversee, he asserts.

"Health insurance is probably the biggest check, after payroll, that an employer writes. So employers want to be intimately involved in keeping track of costs and keeping them down. It's part of operating their business," he adds.

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Blue Cross Blue Shield wellness press briefing

Large employers like DTE energy and Food Lion LLC are getting hands-on with wellness to help manage skyrocketing health care costs. In conjunction with Blue Cross Blue Shield, a new report, "Engaging Consumers at Work," found that workplace education can increase employee participation by 21% and above. 

Industry leaders, including Helen Darling of the National Business Group on Health, spoke this morning about their efforts at a press briefing in Washington, DC. 

"Employers play a critical role in employee wellness and they have been aggressive in developing innovative ways to improve quality, reduce costs, and keep employees healthy," said Scott P. Serota, BCBSA president and CEO. 

You can't just offer a health program, says Pat Fulcher, vice president of associate services for Food Lion. It has to be comprehensive. Currently, Food Lion's programs include workplace wellness initiatives like include nutritional counseling, mammograms, flu shots, and smoking cessation resources. A recent walk at lunch initiative even included the company's CEO. 

"Decreasing illness and increasing productivity are integral to maintaining and attracting a skilled workforce," said Fulcher. "As an employer, we feel it is our responsibility to educate our associates on the many wellness resources available to them to encourage a healthier lifestyle." 

Richard Lueders, director of compensation and benefits for DTE Energy in Detroit, Michigan, said that his company has seen a 1.5:1 return on investment from his company's partnership with Blue Care Network of Michigan's Healthy Blue LivingSM program over the first 18 months of the program. Over a three-year period, DTE's disease management programs resulted in savings of more than $2.2 million in reduction in work days missed. 

"We are committed to creating a workplace that supports employee health and wellness," said Lueders. "At the end of the day, prevent is better than cure." 

Darling, discussed recent survey findings from the NBGH. "It's really revolutionary [how far employers have come] in the past five years," she said. Survey results show that 83% of employers use health risk assessments, 74% have weight management programs, and nearly two-in three use health coaching programs. 

"We know if we don't actively engage employees, we're never going to win this game," said Darling. 

"Employers are putting a much higher priority on wellness and lifestyle improvement programs than ever before," said Darling. "Employers understand that investment in health and productivity is good for their employees and families, as well as good for business." 

To learn more about the programs and Blue Cross Blue Shield's initiatives, information about their Pathway program is available here.

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Benefits to protect- and add- during economic downturns

There are five employee benefits that should be protected during down times, and they have one thing in common: personal accountability. These benefits use company resources to provide long-term advantages to both the organization and the employee – but only if the employee is willing to meet the organizational investment with his or her own efforts.

An economic downturn is a good time for all of us to become more fluent in the competency of personal accountability, and the organization can help shape this experience for all employees.

1. Health care benefits

Health care benefit packages are often a first focus of employer-initiated cuts in a recession due to the tremendous increases in premium rates over the past years. Many companies have faced annual increases up to 30% each year. But cutting health care benefits should truly be a last resort. Access to appropriate health care is a highly regarded benefit by employees, oftentimes the primary reason that employees are staying with their current employer. Changes in health benefit packages can lead to the loss of key talent. Another unanticipated consequence for the employee is an increased chance of bankruptcy due to uncovered health care costs. It's estimated that up to 75% of personal bankruptcy cases were instigated by the inability to pay for major medical episodes. While not only adding stress and wreaking havoc in the lives of your employees, in many industries, bankruptcies can affect their ability to be bonded or insured to perform key functions of their jobs. Employees under financial duress will also increase the risk of fraud and other money-seeking behaviors. 

2. Wellness programs and fitness facilities

It's vital to provide avenues through which employees can maintain their fitness and wellness regardless of the economy's current health status. Fitness programs offer important stress relief along with long-term impact to an organization's vitality and health care costs. Sending the message that one's wellness is optional depending upon the availability of resources will detract significantly from the years of messaging organizations have put forth regarding the importance of the prevention of chronic disease through fitness programs. 

3. Employee assistance programs

Employee assistance programs can help employees and their families navigate through personal issues ranging from marriage difficulties to financial insolvency. These programs are an important part of keeping managers focused on running the business and not spending a great amount of time and resources coaching employees on personal issues. The manager can make a referral to the EAP, be assured that the employee is receiving professional guidance, and return to the business of turning talent into productivity. 

4. Employee development opportunities

The demands on the organization's workforce increase during times of recession, and employees often are asked to do more with fewer resources. Remember that 75% of employee development comes as a result of on-the-job experiences, as opposed to training classes, that are supported through education, coaching, feedback and mentoring. Make the most of these new challenges for your employees by turning them into development opportunities. Support managers and employees by teaching them to create individualized development plans that outline the new assignments and identify the additional support that will ensure the success of the employee. Implement mentoring programs that match veterans in the organization with employees who are meeting some of the challenges and assignments for the first time. Offer membership in online coaching/development communities such as thegurunation.com to your employees. Such memberships give them access to great content, material, podcasts, training sessions, mentors and coaches 24 hours a day at a nominal monthly membership fee. Reward them for taking on the challenge of development and reinforce the employee's positive growth. Enlist successful and developing employees in the coaching and teaching of other employees as they are tapped to take on greater challenges. 

5. Employee retreats and all-hands meetings

Intuitively, employers begin to cut back on retreats and meetings that involve travel and expense to bring people together face to face to receive important information regarding the company and to connect with teammates. Because the results of enhanced teambuilding and increased buy-in and alignment to the company vision can be difficult to measure and prove, the importance of these activities is often discounted. Big mistake! 

Many leaders over manage and under lead in stressful times – focusing on the increased complexity in the business rather than on the important leadership function of capturing the hearts and minds of their people. Disengagement comes when outstanding performance is not recognized and up to 60% of the employees are left to decide on their own whether to "join up" or engage during tough times. To ensure engagement when you need to protect it the most, continue the investment in employee retreats and all-hands meetings. These events are times to capture buy-in and engagement, communicate a clear and compelling vision, develop teams and ensure that all are aligned with the direction of the organization. The impact on morale, motivation and alignment in day-to-day decision making from such events is tremendous. 

Create a competitive advantage: Add benefits

Rather than responding with an attitude of "scarcity" during tough times, organizations can reframe their viewpoint and instead use a time of recession to their advantage when competing for talent. Instead of focusing on what to cut or not to cut, consider the potential return on investment from enhancing benefits that could attract key talent from other organizations. A recession could be a time to strengthen an organization's employee brand as one that values talent above all else. 

Consider the following low-cost ways to bring additional benefits to employees who need the most support during tough times.

Develop work-at-home programs.

Take this opportunity to get serious about a work-at-home option for employees. Resist the urge to see all of the potential disadvantages of having less oversight and focus on using the program to reward highly responsible employees. Turn to your best and brightest employees to provide you with ideas about which positions could work from home completely or as an added benefit part of the workweek. They know the jobs best and can outline both how to make it happen and how to best manage the risks involved. Even offering productive employees one day a week to work from home is equal to offering them a substantial raise (the money they save from their commute) and even more importantly, a promotion in that they can self manage, have freedom to organize their work as they see fit, and be trusted at a new level in their position. A work-from-home option can be a key recruiting tool to attract great talent away from less flexible competitors.

Increase development opportunities at the workplace.

Get creative and actually increase the number of training and development experiences in the workplace. Work together with other organizations that are also short on training dollars to share the cost of bringing in top speakers. Offer a session with the speaker to nonprofit organizations, inviting them into your organization and benefit from the potential tax write-off of the donation to offset the speaker's fee. Use the talent on your staff. Tap into the financial acumen of the people in your accounting division to offer programs on personal financial best practices. Increase the size of your lending library and have the HR generalists lead book club sessions in the business units. The HR generalists will benefit by enhancing their business acumen and the business unit participants will increase their knowledge of leadership topics through the interaction. 

Pass them on . . . the benefits, that is.

Inventory the many benefits received by your senior leadership and executive team in response to memberships in organizations and from their roles in the community. What may seem like minor benefits to the executives – and which often go unused – will be highly valued by your employees. For instance, tickets to sporting events, invitations to golf tournaments, even invites to celebrations or festivals can be collected, organized and passed on to employees through giveaways, drawings, recognition for outstanding performance or on a rotational basis. Many country club memberships offer benefits to guest players that can be passed on to employees. In one company alone, we were able to collect over 100 occasions for employees to attend free events – opportunities that had already been paid for or received by executives that would have otherwise gone unused. 

Enhance employee knowledge of the current benefit package

Educate your employees to ensure they're taking full advantage of the benefits they currently have. Many employees are not using all their benefits – such as pre-tax savings accounts – to their advantage. By re-educating employees, they may choose to use their benefits differently given the changing circumstances they may find themselves in. Provide personal consultants to make sure that employees are getting the most from their current benefits. The HR consultants also benefit as they leave these meetings with a greater sense of which benefits are most valued by the employees. 

Implement cafeteria-style benefits

If you must make some tough choices on the benefits and/or benefits that your organization can offer, give the power of choice to the employees. Find ways in which to personalize the benefit packages through the use of "cafeteria-style" benefit packages. Employees receive a dollar value or maximum value that they can spend and a series of options from which they can choose. This affords an employee the freedom to use their benefit dollars to the best advantage for themselves and their families, adjusting to their current situation and current needs. This technique can soften the blow of benefit cuts as it allows for personal choice.

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Employers go back to basics; talent trumps technology

Human resource executives have consistently ranked technology and systems implementation as their top priority in HR service delivery. In 2008, however, employers report that their talent agenda is taking center stage. 

Towers Perrin, an HR consulting firm, recently released its 11th annual survey on the state of HR services and technology, which questioned HR and HRIT executives from 390 companies from around the world. In the survey, 44% of participants have operations mainly located in one country, while 56% are multinational.

The results show that more employers are leveraging technology to strengthen people-related activities. For instance, 40% of respondents cited delivering talent and performance management, via technology, as the most important HR service delivery issue, while 32% indicated recruiting and staffing services and systems as the top issue.

According to Towers, more companies intend to use the Web to deliver employee career planning and onboarding services in the next 18 months. For career planning, the figure jumped from 25% to 60% of firms, and for onboarding, it rose from 18% to 60% of firms. 

"Organizations have spent years building and enhancing their technology platforms; it's always been the automatic reaction to keeping current with new versions, applying patches and the like," says Thomas Keebler, leader of Towers Perrin's global HR practice. 

"What we're seeing today is an evolution and maturation of the approach to technology. Today, organizations are putting the people dimension first and viewing their existing technology platforms as the foundation for -and the means of- better enabling their people agenda to deliver on business needs and goals," he adds.

 




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