LSG Insurance Partners Launches New Brand and Logo

Posted February 16, 2015

BLOOMFIELD HILLS, Mich. – Feb. 16, 2015 – LSG Insurance Partners, one of Michigan’s largest independent insurance agency, kicks off its 50th anniversary with a new identity including a new logo, brand messaging and a redesigned web site.

“The launch of our new logo comes at an exciting time for the company,” said Jay Schreibman, President & CEO of LSG Insurance Partners. “We moved into new corporate headquarters late last year and are celebrating our 50-year history in April.”

In redesigning the company logo, Jay indicated “Our clients’ needs don’t always fit into predetermined boxes.  LSG’s new logo not only reflects our ability to deliver comprehensive, one-stop risk solutions, but demonstrates our “out-of-the-box” thinking that has made us an industry leader.”

For this rebrand initiative, LSG Insurance Partners worked in close collaboration with creative partner Blue Wheel Media based in Troy, Michigan.




About LSG Insurance Partners

LSG Insurance Partners is one of Michigan’s largest independent insurance agencies. From commercial coverage to complicated multi-state coverage, LSG provides its clients with strategies, tools and advice needed to reduce risk and costs, improve health, and achieve business results. LSG has a depth of industry expertise across all lines of risk management, including commercial property and casualty, employee benefits strategies and compliance, mergers and acquisitions, and private client personal lines. Founded in 1965, LSG Insurance Partners is located in Bloomfield Hills, Michigan. For more information, visit

About Blue Wheel Media

Blue Wheel Media is a full service digital marketing agency. A collective of strategists, creative, producers and technologists who share a passion for creating progressive branding and digital marketing ideas and solutions. Founded in 2011, Blue Wheel Media is headquartered in Troy, Michigan.